04 / RETAIL

800 grocery stores. One day.

Helped build one of the world's largest Scan & Pay transformations.

I joined in 2019 when Coop Digital was created, directing digital and corporate strategy and a 90-person organisation covering data science, experience, design, technology, architecture, product development, digital business development and innovation.

ROLE: Director Digital business area / CDO, Coop Sweden
PERIOD: Oct 2019 – Jun 2023
TEAM: 90 people across data, design, technology and product
PLACE: Stockholm, Sweden

800+

Stores live with Scan & Pay in one day, during a major IT attack

+11%

Search-to-basket conversion via deep learning site search

Assortment efficiency increase from a new AI team

+300%

Employer branding index

What happened

01
Implemented the Scan & Pay solution in over 800 stores in one day during the major IT attack the company suffered in 2021.
02
Established an AI team accountable for a 4% efficiency increase in assortment.
03
Delivered an 11% increase in search-to-basket conversion by optimising site search with deep learning.
04
Led innovations such as the sustainability declaration, enabling the entire grocery retail industry to move forward.
05
Built stronger technical talent and increased the employer branding index by 300%.

Behaviour is the product

A new checkout flow only exists if customers use it and staff trust it. Scale turns every small friction into a very large problem.

Retail is where I learned that adoption, not invention, decides whether a transformation is real.

The day the systems went down

The 2021 attack forced a decision that would normally take a year of planning. We shipped Scan & Pay to the whole estate in a single day because the alternative was closed stores.

Dagens Industri

Teaching what this actually took.

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Notana

The next disruption: care.

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The keynote

Behaviour change at scale, told from stage.

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Bring the retail story to your audience

Behaviour change at scale, told without jargon.

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