AI ADVISORY
AI advisory for leaders who have to decide now
Help leaders decide what to do next — and then build it.
How I work
ADVISE
Board and leadership sessions on AI, agents and what the next five years demand of the organisation.
DECIDE
Cut through the noise: what to start, what to stop, and what is simply not ready yet.
BUILD
AI products, agents and new ventures built to work in the real world — not in a pilot.
Built, not theorised
I've introduced AI into shipping before AI became a boardroom topic, helped build one of the world's largest Scan & Pay transformations, and I'm building AI-native infrastructure for healthcare, elderly care and social services.
Three industries. Same pattern: see what comes next, and build before everyone else does.
What most organisations get wrong
Most organisations are planning for tomorrow. The work that matters is on what comes after that — agents that act, interfaces that disappear, systems that become proactive instead of reactive.
AI advisory for boards and leadership teams
The work suits CEOs, boards and leadership teams who need a shared view of what AI means for their business — and which decisions to make first.
As Chief Digital Officer at Coop I led a 90-person organisation. The AI team increased efficiency by 4% and search-to-basket by 11%. At Capgemini I worked on AI awareness in public healthcare. That experience is what the advisory is built on.
What you get
A prioritised AI strategy tied to real business goals, clear decisions on what to build, buy or wait for — and a first concrete step you can execute right away.
Start a conversation
Tell me where your organisation is stuck and what you're trying to decide.
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