AMER.
AMER.
/BOOK AMER ↗
An empty executive boardroom at night above a Nordic city

AI ADVISORY

AI advisory for leaders who have to decide now

Help leaders decide what to do next — and then build it.

I work with CEOs, boards and leadership teams on AI, disruption and what comes next. Not slide decks about the future; decisions that hold up when the technology moves again.

How I work

ADVISE

Board and leadership sessions on AI, agents and what the next five years demand of the organisation.

DECIDE

Cut through the noise: what to start, what to stop, and what is simply not ready yet.

BUILD

AI products, agents and new ventures built to work in the real world — not in a pilot.

Built, not theorised

I've introduced AI into shipping before AI became a boardroom topic, helped build one of the world's largest Scan & Pay transformations, and I'm building AI-native infrastructure for healthcare, elderly care and social services.

Three industries. Same pattern: see what comes next, and build before everyone else does.

What most organisations get wrong

Most organisations are planning for tomorrow. The work that matters is on what comes after that — agents that act, interfaces that disappear, systems that become proactive instead of reactive.

Start a conversation

Tell me where your organisation is stuck and what you're trying to decide.

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